It’s 2021 Global Beer Responsibility Day
As the country’s leading brewer, with more than 19,000 employees across the United States, Anheuser-Busch (A-B) cares deeply about the communities we call home. We’re committed to keeping our friends, families and neighbors healthy and safe, and one way we work toward this is by promoting safe rides — a top A-B & Crown Beverages priority for more than 100 years.
Drunk driving is still a major problem in the United States. There is an average of 300,000 incidents a day from alcohol-impaired driving, a preventable problem. Data show that alcohol-impaired fatalities on the road had been steadily declining, but in the past 10 years, the figure has plateaued at around 10,000 fatalities annually.
Historically, Anheuser-Busch has been a leader in this space with our first safe ride campaign launching in the early ‘80s. But we know we need to accelerate our efforts to reach this key target, so we’ve teamed up with Mothers Against Drunk Driving (MADD) and Uber to create a first-of-its-kind industry coalition: three leaders in our respective industries with the one shared goal of ending drunk driving.
For this reason, we’ve created a new initiative called Decide To Ride. This campaign is centered around the idea that “you can’t drive drunk if you don’t drive there,” encouraging everyone to plan ahead for a safe ride home before the evening even begins. Through our partnership with Uber, we’re offering even more incentives to Decide To Ride.
We encourage everyone to join us in our mission to put an end to alcohol-impaired driving and invite you to recognize those in Florence who are doing their part. Crown Beverages is providing free $10 Uber vouchers on Friday, Sept. 17. Vouchers can be redeemed by clicking this link: r.uber.com/rKSWyJlBaJk. We are raising a glass to all that we’ve accomplished together and the progress still to come as we work toward building a Better World.
KATIE THOMPSON DBA Crown Beverages, LLC